{
Gary Freedman

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Lloyds Banking Group appoints Deliveroo executive to enhance customer loyalty strategy

Lloyds Banking Group has appointed Paul Wilkinson, a senior executive from Deliveroo and former Tesco Labs chief, as its new customer rewards and loyalty director. With extensive experience in retail technology, Wilkinson aims to enhance customer engagement in the banking sector, leveraging his background in product innovation and digital transformation. Lloyds, serving over 26 million customers, continues to invest in digital initiatives, including a revamped mobile banking app to improve user experience.
DecisionMarketing
British Pound Sterling Amazon.com, Inc. Tesco PLC Deliveroo PLC Lloyds Banking Group plc GBR Paul Wilkinson Gary Freedman Show more
Business & Industry, News Article
09:15 25.03.2025
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